From $40 million to $400 million: How HouseWorks dramatically grew its enterprise in 12 months
One of many nation's most famed unbiased house care firms is getting into the brand new 12 months with a brand new identification – and a a lot greater image.
Only a few years in the past, Higher Boston-based HouseWorks generated about $25 million in annual income, nearly all of which got here from privately paid house care providers. Now, with 2024 in sight, the supplier is approaching $400 million in income, with a diversified mixture of payers more and more shifting towards Medicaid.
The keys to HouseWorks' astronomical development in such a brief time period: the implementation of latest core methods, an skilled management workforce and, in InTandem Capital Companions, a market-savvy monetary sponsor. The event and implementation of eCaring, a house care expertise platform acquired and refined by HouseWorks, additionally performed a significant function, mentioned CEO Mike Trigilio.
“This pivotal evolution marked a transformative second for the group,” Trigilio instructed Dwelling Well being Care Information.
Trigilio was appointed CEO of HouseWorks in early April 2021, taking up from Andrea Cohen, the corporate's founder and former high govt. He got here to Amedisys Inc. house care supplier. (Nasdaq: AMED), the place he led a private care division constructed largely on high of Related Dwelling Care, which Trigilio beforehand led.
“After I checked out HouseWorks, it jogged my memory of Related, and I noticed a number of parallel alternatives to develop it rapidly,” Trigilio explains. “I assumed if we may implement methods right here at HouseWorks, we may finally scale this firm, similar to we did with Related.”
HouseWorks' development is likely one of the best-kept secrets and techniques of the house care trade of 2023. And it's a case examine for different house care suppliers, together with buyers, hoping to realize comparable leads to 2024.
“I assumed if we may implement methods right here at HouseWorks, we may finally scale this firm, similar to we did with Related.”
– Mike Trigilio, CEO of HouseWorks
Constructing the inspiration
Earlier than April 2021, when HouseWorks' annual income was roughly $25 million, it offered roughly 13,500 hours per week of house care providers by means of a workforce of roughly 300 caregivers. Nearly all of that turnover once more got here from non-public wages.
To take HouseWorks to “the subsequent degree” and put together for aggressive M&A exercise, Trigilio and his management workforce knew they needed to strengthen the inspiration of their group. This was performed partially by implementing improved scheduling and billing software program whereas strengthening the caregiver expertise by rising wages, providing higher advantages and investing in profession improvement applications.
Integrating eCaring's information capabilities was one other precedence. HouseWorks was an early investor in eCaring led by former CEO Cohen in 2020. HouseWorks later acquired a majority stake in eCaring in reference to InTandem's funding in late 2022.
“The expertise trade has introduced merchandise to market, however they’re discovering it tough to refine and combine them into supporting seniors of their properties,” Cohen instructed HHCN after the deal was introduced. “It’s tough for them to search out companions to experiment with. We believed that to achieve success sooner or later, we should combine expertise to enhance our prospects' expertise.”
Whereas all that was going down, Trigilio and the HouseWorks administration workforce had been concurrently engaged on an M&A playbook that drew classes from a collection of smaller acquisitions the corporate had accomplished over time and outlined areas for enchancment.
The playbook additionally leveraged what Trigilio had realized from his time at Amedisys, from due diligence finest practices to how consumers ought to deal with the primary 30, 60 and 90 days after the acquisition.
“I realized fairly a bit whereas working there, particularly the give attention to methods and repeatable construction,” says Trigilio.
Regardless of the lengthy checklist of duties, a lot of that foundational work occurred in a three-week interval.
“We put collectively a 21-day dash doc that analyzed all of the issues we wanted to replace inside the firm's infrastructure,” mentioned Trigilio. “From there we checked out the place the largest gaps had been, what we may handle internally and externally, and the place we wanted to go as far as to name in further assist.”
The fruits of that labor started to reach that fall.
In October 2021, HouseWorks acquired Atlantic Homelife Senior Care, with workplaces in New Hampshire and Maine.
Lower than a month later, it introduced a deal to accumulate japanese Massachusetts-focused Related Dwelling Care, giving HouseWorks its first vital entry into the Medicaid market. By strategically increasing into Medicaid, HouseWorks was in a position to diversify its revenues whereas including a larger diploma of stability to its operations, Trigilio mentioned.
“[Private pay] It’s a nice firm, however it additionally has some ups and downs,” he famous. “It's bumpier and your turnover per buyer can actually transfer your organization a bit. It’s way more tough to foretell.”
In early 2022, HouseWorks doubled down on Medicaid by buying Higher Boston Dwelling Well being Care Providers. After finishing that transaction, HouseWorks turned a number of occasions bigger than it was six months earlier.
The variety of hours of care offered per week elevated to 25,000, whereas the caregiver workforce elevated to 900. Annual revenues elevated to roughly $45 million.
Till then, HouseWorks was backed by RAB Ventures. As Trigilio set his sights on 2023, nonetheless, he believed a brand new capital accomplice was essential to conserving HouseWorks on the rise.
“We simply wanted an even bigger accomplice,” he mentioned. “So the board and I met in the course of the twenty second and we determined to begin a course of that will enable us to proceed to scale.”
Taking the subsequent step
Then InTandem Capital Companions got here into the image.
New York-based InTandem Capital Companions is a non-public fairness agency that invests in small to medium-sized healthcare firms. The portfolio contains Cano Well being, a frontrunner in main care, Ivy Fertility, a frontrunner in fertility providers, and Vivo Infusion, a frontrunner in outpatient infusions. Most related to HouseWorks, nonetheless, are its investments in house care Windfall Care and Pediatric Dwelling Service.
In comparison with different potential companions in the course of the gross sales course of, HouseWorks and InTandem had clear alignment on a development roadmap and Medicaid growth, Trigilio mentioned.
The icing on the cake was that Trigilio had relationship with InTandem Senior Associate Brad Coppens.
“We’ve got identified Mike for a number of years,” Coppens tells HHCN. “Mike and his workforce had been an essential a part of our perception in beginning our funding program with HouseWorks, which was a modestly sized firm on the time of our authentic funding.”
InTandem formally invested in HouseWorks in December 2022. Virtually instantly after that funding got here, the pair despatched a letter of intent to Amedisys for the Baton Rouge, Louisiana-based supplier's $60 million private care division — Related Dwelling Care, successfully — that Trigilio as soon as led.
The transaction created greater than a dozen healthcare facilities in a number of states.
“It was very nice to see all these folks once more,” Trigilio mentioned. “The corporate is in wonderful form.”
Each integration course of is a problem, not to mention a handful of occasions without delay. However HouseWorks and InTandem weren't performed including but.
In Could 2023, HouseWorks Care and Assist bought Dwelling Care within the Philadelphia space. Just a few months later, HouseWorks acquired Druk Dwelling Care, one other Pennsylvania supplier.
Most lately – on Tuesday, in reality – HouseWorks introduced a definitive settlement to accomplice with Elite Dwelling Well being Care, a house well being care supplier in New York. Elite – which topped Fortune Journal's “Finest Workplaces in Getting old Providers” checklist – offers care to just about 4,000 shoppers, primarily within the New York Metropolis metro space, plus the Rochester, Buffalo and Syracuse areas.
It's essential to notice that each one of those offers got here at a time when homecare-related M&A exercise has been considerably depressed, at the very least in comparison with the pandemic-induced run on homecare belongings in late 2020 and all through 2021 Extra broadly, many PEs have withdrawn their healthcare investments as a result of macroeconomic challenges, together with inflation and the rising value of capital.
“After all it turned harder to finish acquisitions because the financial and capital market image turned extra sophisticated,” mentioned Coppens. “Thankfully, given our expertise on this sector, we had been very aware of the supplier panorama in these three main markets: New York, Massachusetts and Pennsylvania. We had been in a position to consider and implement these acquisitions comparatively simply.”
On the horizon
The fast merger and acquisition technique has remodeled HouseWorks into the biggest house well being care supplier in Massachusetts, and one of many eight largest suppliers in each New York and Pennsylvania. Furthermore, along with scale, the wave of dealmaking has additionally added new providers to HouseWorks' providing.
For instance, Elite Dwelling Well being Care offered grownup day providers and a caregiver coaching faculty at 4 areas. Zorg en Hulp included meal supply providers, whereas Related Dwelling Care had a laundry enterprise.
With the ability to provide a number of aging-in-place providers is a promoting level for payers, Trigilio mentioned.
“Moderately than having three completely different suppliers delivering three various things, it's a lot cleaner if a single group does that,” he says.
As HouseWorks closes 2023, income figures are “round $400 million,” in keeping with Trigilio and Coppens. And the workforce of healthcare suppliers – at the moment greater than 12,000 in quantity – offers roughly 250,000 hours of care per week.
To proceed attaining its bold development targets, HouseWorks will possible goal three to 5 further transactions in 2024, Trigilio mentioned. The corporate will proceed to give attention to the broad Northeast and Mid-Atlantic markets, prioritizing density over geographic protection.
“We’re actually in search of further alternatives in New York and Pennsylvania,” Trigilio mentioned. “And a few components of New Hampshire and Maine.”
Finishing the combination of all its current purchases will after all additionally stay a spotlight, the CEO mentioned. The identical goes for additional investments in initiatives to assist healthcare suppliers and strengthen the HouseWorks management workforce.
HouseWorks on Monday named Aveanna Healthcare (Nasdaq: AVAH) veteran Nick Sansone as its new COO. Since Trigilio took over as CEO, the corporate has additionally appointed a brand new CFO and CTO whereas selling internally by means of a number of management promotions.
“We're actually centered on retaining caregivers, actually centered on listening to our workers and ensuring they get what they should present the proper degree of care at house,” Trigilio mentioned. “As well as, our focus is on working with our payer companions and understanding the extent of knowledge they need.”