Regardless of an already giant U.S. footprint, residence care franchise Proper at Residence continues to be trying to develop. That occurred final yr and there are plans to plant extra flags in 2024.

In 2023, Proper at Residence closed the yr with 24 signings and 17 openings. The corporate attributes that development to its robust lead era and advertising and marketing technique.

“We solely have so many open and obtainable territories left in america, so it's all about sensible advertising and marketing and promoting, and discovering folks to function franchises in markets that we’ve open and obtainable,” stated Jennifer Chaney, vice chairman of franchise improvement at Proper at Residence, instructed Residence Well being Care Information.

Primarily based in Omaha, Nebraska, Proper at Residence has greater than 700 franchise areas within the U.S. and 6 different nations.

The corporate's profitable enlargement ought to come as no shock to those that have been holding a detailed eye on it. Final yr, the corporate ranked a hundredth on Franchise Instances' Prime 400 listing, which yearly ranks the nation's largest franchise methods.

Chaney identified that there are about 300 territories left on the market in america. All of those areas present a possibility for Proper at Residence to achieve extra seniors throughout the nation.

“All 300 of those areas are residence to seniors and adults with disabilities who want care,” she stated. “We're simply specializing in these open and obtainable areas, and we proceed to see that development.”

Even with Proper at Residence's “laser focus,” obstacles to the expansion of the house well being care franchise nonetheless exist.

One barrier that’s prime of thoughts is a busy and aggressive aged care market.

“I feel that is the case with any franchise idea,” Chaney stated. “Our enterprise mannequin is aged care. It's no secret that there are numerous senior care choices to select from. One of many challenges of that development is that when folks wish to be a part of a franchise, particularly a house care franchise, they store round at a number of manufacturers. They evaluate us to others they usually have many choices to select from. Our aim is to shine brighter than the remainder and present them what we’ve to supply.”

One of many methods Proper at Residence does that is by specializing in franchisee validation. Which means that potential new house owners could have entry to all the firm's present franchise house owners.

This offers potential house owners the chance to attach with present house owners and study extra in regards to the Proper at Residence franchise community, in addition to all of the assist and assets the corporate provides, Chaney stated.

“It's within the identify, the validation of the franchisee,” she stated. “These franchise house owners validate every part we've been educating these prospects about, every part they've been studying about on-line. For us, franchisee validation is the place we actually shine as a result of that is direct suggestions from our franchise house owners who run these companies day in and time out.”

With 2023 in prospect, Proper at House is specializing in methods for 2024. The corporate has a footprint goal of 24 new areas this yr.

“We have now the identical aggressive aim as final yr, however we're doing issues with a bit of extra expertise,” Chaney stated. “We tried plenty of issues final yr. It was a studying yr for us.”

Proper at Residence has additionally earmarked markets by which it’s interested by rising. These embody: Sierra Vista-Douglas, Arizona; Coeur d'Alene, Idaho; Johnstown, PA; Warner Robins, Georgia; Sebastian-Vero Seashore, Florida; Waterloo-Cedar Falls, Iowa; Bangor, Maine; Eau Claire, Wisconsin; Gainesville, FL; Yuma, Ariz.; Amarillo, Texas; and Barnstable City, Massachusetts.