BrightStar Care will bounce again into franchise progress mode within the first half of 2024

BrightStar Care will bounce again into franchise progress mode within the first half of 2024

BrightStar Care broadcasts its “unprecedented” progress simply over midway by means of 2024, indicating it stays dedicated to increasing its franchise presence throughout the nation.

Particularly, the corporate signed 15 new franchisees, signed 24 new franchise agreements and opened 16 new areas this yr. It presently has 396 areas within the U.S., however will quickly have 400.

The expansion is happening in 14 totally different states, particularly Minnesota, Oklahoma, Texas and California.

“Increasing our footprint was a key focus this yr and we’re excited to announce that we now have greater than 400 devoted franchises,” mentioned Pete First, BrightStar Care’s chief improvement officer, in an announcement. “The exceptional progress we now have seen within the first half of this yr is a testomony to the dedication and laborious work of our franchisees and assist groups. Every new addition to our franchise community expands our capabilities and additional establishes us as a number one dwelling care supplier recognized for delivering the next normal of care to our shoppers.”

BrightStar Care, based mostly in Chicagoland, offers private dwelling care, adjunct staffing and residential well being care. It has greater than 15,000 caregivers and 5,700 registered nurses in its community.

BrightStar has additionally seen progress from its present franchisees. There have been eight such situations of franchisee acquisitions or expansions into new territory. The corporate can also be trying to open 16 extra shops by the tip of the yr.

The explanation the expansion is so exceptional is that BrightStar has considerably expanded its corporate-owned footprint in recent times, shopping for again franchise areas to make use of as testing grounds for brand new fashions.

As of April 2023, practically 10% of the corporate's areas have been owned by the corporate.

“As we proceed to give attention to the path the healthcare trade is heading, we’re centered on increasing BrightStar Owned by buying established franchisees that our total community can be taught and develop from,” BrightStar Care Government Chairwoman Shelly Solar mentioned on the time. “We’re excited to have the chance to develop BSO’s footprint within the Midwest by means of this landmark acquisition. … Franchising is how we grew to become a nationwide firm, and we’ll proceed to place processes in place, like BSO, to make sure its longevity.”

Solar wished BrightStar franchisees to get extra concerned in Medicare Benefit (MA) operations, in addition to various fashions equivalent to hospital to dwelling. When some resistance emerged on these and different fronts, BrightStar started increasing its proprietary footprint.

Nonetheless, it seems that the opposition the corporate confronted was not sufficient to discourage the corporate from increasing its franchise community in the long run.

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