ŌURA, a wearable system firm, has secured $200 million in Sequence D funding to broaden its product choices, the corporate introduced final week.

Based in Finland in 2013, ŌURA gives a wearable sensible ring known as the Oura Ring, in addition to a companion app. The ring gives personalised insights and steerage on sleep, exercise, preparedness, stress, resilience, girls's well being and coronary heart well being. Individuals can buy an Oura ring beginning at $249.

Constancy Administration & Analysis Firm and Dexcom, a steady glucose monitoring firm, participated in ŌURA's $200 million Sequence D spherical. Up to now, ŌURA has raised greater than $550 million, and the Sequence D spherical brings its valuation to $5.2 billion.

The financing will assist the corporate broaden its product providing and discover potential acquisitions, mentioned Tom Hale, CEO of ŌURA. ŌURA may even put money into product, science and healthcare innovation and proceed world enlargement.

The funding comes after a interval of progress for ŌURA: it has offered greater than 2.5 million rings and its membership base and income have greater than doubled prior to now 12 months, the announcement mentioned. It additionally launched new retail partnerships with Amazon and Goal and expanded navy partnerships. As well as, it just lately launched the Oura Ring 4, which gives extra correct measurements.

It additionally acquired Sparta Science and Veri and launched partnerships with Medicare Benefit supplier Essence Healthcare and Dexcom.

“We’re dedicated to creating progress in healthcare,” Hale mentioned in an e-mail. “Just lately, ŌURA introduced its partnership with Essence Healthcare to redefine well being administration for seniors by integrating Oura Ring into their each day lives. This partnership is step one towards a future the place wearable expertise is included into care plans to assist sufferers and caregivers meet well being wants extra successfully.”

Trying forward, the corporate hopes to “remodel” the health and wellness trade by making healthcare extra proactive moderately than reactive, Hale added.

“We envision a future the place personalised well being monitoring turns into the usual, going past one-time measurements and offering steady, individualized insights that assist customers perceive their distinctive physiological patterns,” mentioned Hale. “We imagine our holistic strategy will allow customers to know the complicated connections between on a regular basis conduct and long-term well being, creating a personalised, data-driven journey for proactive care.”

Different wearable units that provide personalised well being insights embrace Fitbit and the Apple Watch.

Photograph: StockFinland, Getty Photos