February 17, 2026 – The Well being Business Distributors Affiliation (HIDA) introduced that 33 corporations have signed up for HIDA’s Product Information Trade (PDX) pilot program. The aim of the PDX is to standardize and centralize the trade of Product Info Administration (PIM) information between producers and distributors. PIM information is vital to success in on-line and e-commerce gross sales and contains product descriptions, advertising and marketing messages and pictures.

“Prospects already use the Web to buy, evaluate and buy medical merchandise,” stated Matthew J. Rowan, president and CEO of HIDA. “The Product Information Trade will develop the manufacturer-distributor partnership to totally notice the expansion potential in on-line gross sales.”

The HIDA Product Information Trade will create a single trusted supply for managing and exchanging medical product information. Producers will profit from decreased information entry and extra constant content material. Distributors get quicker onboarding, cleaner, extra full information, and better confidence within the data powering their e-commerce channels.

For extra details about the HIDA Product Information Trade, please contact us Kelley Taft op taft@hida.org.