Good Measures and Point32Health launch partnership for meals as drugs

Good Measures and Point32Health launch partnership for meals as drugs

Point32Health has tapped Good Measures to offer meals and diet assist to eligible members, the businesses introduced Tuesday.

Good Measures, primarily based in Boston, Massachusetts, is a digital well being firm that helps sufferers with nutrition-related situations similar to diabetes, coronary heart illness, and weight problems. The corporate operates in all 50 states and serves Medicare, Medicaid, employers, suppliers, and care administration applications.

Point32Health, primarily based in Canton, Massachusetts, is the dad or mum firm of Harvard Pilgrim Well being Care and Tufts Well being Plan. The partnership with Good Measures is on the market to completely insured industrial members of Harvard Pilgrim, in addition to self-insured accounts that decide ​​into Good Measures providers. Roughly 500,000 members have entry to the partnership.

Via the partnership, members could have entry to the Good Measures app and might obtain customized diet recommendation from a registered Good Measures dietitian coach. The coaches could make suggestions primarily based on sufferers’ well being standing, targets, life-style and meals preferences. Sufferers can contact their coach by way of telephone, app messages or textual content message.

Moreover, members can set targets and observe their progress within the app. The app additionally gives suggestions on meals selections, meal and snack suggestions, articles, and on-line lessons. This system additionally contains tailor-made assist for folks taking or contemplating GLP-1s. Nevertheless, Good Measures doesn’t prescribe GLP-1s and sufferers should receive a prescription via their healthcare supplier.

“Our partnership aligns with the rising recognition in healthcare that diet performs a important position in each the prevention and administration of continual situations,” Donna Ok. Lencki, CEO of Good Measures, stated in an e mail. “With extra emphasis on proactive well being methods, payers and employers are implementing plans to assist forestall and handle diet-related illness and continual situations. … We additionally see this collaboration as a part of the bigger development towards digital well being instruments that assist people in making knowledgeable selections, in the end main to raised well being outcomes and contributing to a extra sustainable method to continual illness administration.”

Point32Health selected to associate with Good Measures as a result of it “stood out to us as an efficient program to assist our members forestall and handle their threat of nutritionally delicate and cardiometabolic situations, similar to diabetes, hypertension and weight problems,” stated Raj Hazarika, vp and chief industrial officer of medical affairs at Point32Health, in an e mail.

Members is not going to incur any out-of-pocket prices from the Good Measures partnership. The diet firm will submit an annual medical declare for its providers. To trace the partnership’s success, Point32Health will observe metrics similar to member engagement, program demographics, health-focused outcomes (similar to common weight reduction or modifications in A1c ranges) and member satisfaction, Hazarika stated.

The partnership comes as a number of payers and healthcare suppliers are taking steps into the food-as-medicine house. Blue Cross Blue Protect of Tennessee lately signed a contract with FarmboxRx to offer wholesome meals deliveries to members. Kaiser Permanente, an built-in healthcare supplier, launched its Meals is Drugs Heart of Excellence in April.

By partnering with Good Measures, Point32Health in the end hopes to “see higher well being outcomes for our members, together with efficiently attaining their very own well being and diet targets and adopting wholesome life-style modifications,” Hazarika stated.

Picture: vgajic, Getty Photos

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