Digital food-as-medicine firm NourishedRx companions with fintech firm ProHealth Connect with make it simpler for sufferers to entry home-delivered meals and dietary assist by 2024, the businesses introduced Tuesday.

Stamford, situated in Connecticut FedRx serves payers and suppliers and offers personalised meals options similar to grocery help, ready meals and meal kits. It additionally offers vitamin schooling and complete assist, similar to serving to sufferers join the Supplemental Vitamin Help Program. Primarily based in New York Metropolis ProHealth Join helps impartial, community-based retailers settle for further well being plan advantages, particularly over-the-counter and grocery advantages. It primarily helps Medicare Benefit members, however can also be beginning to assist Medicaid members.

NourishedRx joins the ProHealth Join community, that means its vitamin choices are accessible to members of 46 payers with meals advantages by a ProHealth Join OTC or flex card. These members can reap the benefits of NourishedRx's meals supply providers and in depth assist. The partnership covers roughly 17 million members.

“We’ve got been very all in favour of working with a delivery-based meals mannequin for a while now. It's lacking from our software belt. … That is meals supply on steroids due to all of the scientific facets which are wrapped round this,” stated Andrew Winakor, president of ProHealth Join, in an interview.

Moreover, NourishedRx's platform integrates with ProHealth Join's API, which permits members to obtain personalised meals bundles based mostly on their dietary wants and preferences.

The partnership comes at a time when there’s a nice want for dietary assist. About 17 million households within the US are meals insecure. As well as, 74% of People are obese or overweight and 93% of American adults have poor cardiometabolic well being.

“The necessity is clear, however I believe our collaboration is basically nice, and that’s typical for medical health insurance and for particular person members of the well being plan: [getting] entry to wholesome meals and recognizable dietary info will not be so self-evident,” he says Lauren Driscoll, CEO of NourishedRx. “Individuals all have totally different ranges of understanding of vitamin and publicity to wholesome meals. Actually, many individuals have a nostalgic attachment to unhealthy meals as a result of they’ve eaten all of them their lives. … By coming collectively, we’re primarily making certain that the member has a quite simple supply of fee.”

Driscoll added that she hopes to finally assist “lasting dietary modifications” for members.

The food-as-medicine motion is steadily rising, with a number of corporations within the house. This consists of Season Well beingwhich affords personalised recipes, ready-to-eat meals, grocery assist, vitamin schooling and one-on-one conferences with a dietitian. FarmboxRx additionally affords vitamin providers by delivered produce bins, cooking kits and pantry objects.

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