NationsBenefits, a fintech, advantages and outcomes platform, has acquired food-as-medicine firm Good Measures, the businesses introduced Tuesday.

Plantation, Florida-based NationsBenefits is a advantages administration firm that works with managed care organizations. It has greater than 100 managed care prospects and provides extra advantages, flex playing cards and member engagement options. Based mostly in Boston, Good Measures provides teaching and customized meals recipes to help individuals's well being. It has licensed suppliers in all 50 states and companions with well being plans, employers, authorities packages and suppliers.

NationsBenefits already gives wholesome consuming help, together with by means of its NationsMarket providing, which gives medically tailor-made meals, produce bins, procuring bins, wholesome consuming playing cards and vitamin schooling for members. The corporate selected to accumulate Good Measures to reinforce its “capability to ship complete, end-to-end options that meet the rising wants of healthcare members,” stated Glenn Parker, MD, founder and CEO of NationsBenefits. He added that the mixed entity will scale with Good Measures' know-how and training mannequin.

“Good Measures brings confirmed experience in meals as medication, with a singular method that mixes scientific teaching, customized meals prescriptions and a technology-based platform,” Parker stated in an e mail. “By integrating Good Measures capabilities with our present fintech and supplemental advantages options, we’re positioned as the one vertically built-in platform that seamlessly combines fintech, healthcare and outcomes for our greater than 100 medical health insurance prospects. NationsBenefits believes that multi-solution platforms are the way forward for healthcare and might ship essentially the most worth from each member interplay.”

Phrases of the deal weren’t disclosed.

Good Measures CEO Donna Okay. Lencki will proceed to steer Good Measures inside NationsBenefits. She is going to help the mixing of Good Measures' know-how and training into the NationsBenefits platform.

“Our objectives are to make Good Measures options much more extensively obtainable and to strengthen our capability to enhance the well being outcomes of our members,” stated Lencki. “Via NationsBenefits, now we have a singular alternative to take our scientific help and vitamin know-how to new heights. … This partnership will permit us to raised help managed care organizations and enhance the well being of members throughout the nation, making it simpler for them to entry nutritious meals and sustainable teaching that results in long-term well being enhancements .

There’s a rising give attention to food-as-medicine packages in healthcare. And for good cause: About 13.5% of U.S. households have been meals insecure in 2023. Moreover, about half of U.S. adults have a number of preventable persistent ailments, lots of that are linked to poor-quality diets.

There are additionally a number of different food-as-medicine corporations, together with NourishedRx, Season Well being, and FarmboxRx.

Wanting forward, NationsBenefits and Good Measures wish to broaden their attain by “leveraging the mixed strengths of NationsBenefits and Good Measures to deal with nutrition-related well being points on a nationwide scale,” Parker stated. “By supporting members in making more healthy selections and reaching higher well being outcomes, we wish to create worth for our companions and allow thousands and thousands of individuals to reside more healthy lives.”

Photograph: Andrey Popov, Getty Pictures