Digital musculoskeletal firm Hinge Well being and Amazon Well being Companies are becoming a member of forces. Hinge Well being is the primary MSK healthcare supplier to be added to Amazon's Well being Situation Applications, the businesses introduced Thursday.

Amazon's Well being Situation Applications embrace employer-covered digital assist for psychological well being, hypertension, ache reduction and diabetes. Customers acquire entry to well being coaches, therapists, specialists and extra assist. Different corporations on provide embrace psychological well being corporations Rula and Talkspace, and diabetes firm Omada.

With the addition of San Francisco-based Hinge Well being, Amazon prospects in search of merchandise associated to again, joint or muscle ache are actually requested about Hinge Well being's program. They will verify if their insurance coverage plan or employer advantages cowl Hinge by getting into their authorized identify, date of beginning, e-mail tackle, employer identify and insurance coverage firm. They will additionally go on to Amazon Well being to verify their eligibility.

If they’re eligible, they full a brief questionnaire at Hinge Well being after which obtain a personalized remedy plan for train remedy and knowledge. If wanted, sufferers may obtain the FDA-approved Ensa wearable machine for non-addictive ache reduction. As well as, care is managed by a care staff together with physiotherapists and well being coaches.

“Amazon's Well being Situation Applications join folks to high-quality digital well being options that meet their particular wants, typically obtainable as an employer-sponsored profit. We’re excited to work with Hinge Well being, our first musculoskeletal care associate, to simplify the journey to raised well being for folks experiencing again, joint or muscle ache,” mentioned Aaron Martin, vp of healthcare at Amazon , in a press release.

About 40% of adults within the US expertise again, joint or muscle ache. The 2024 State of MSK Care report exhibits that 46% of respondents don’t totally perceive the advantages supplied by their employer or their associate. Moreover, practically 70% say they aren’t taking full benefit of the advantages obtainable to them.

By partnering with Amazon, Hinge Well being finally goals to scale back dependence on painkillers, forestall avoidable surgical procedures and enhance consciousness of its musculoskeletal care companies, mentioned Daniel Perez, CEO of Hinge Well being.

“This collaboration is a step ahead in increasing entry to evidence-based musculoskeletal (MSK) care, which is confirmed to scale back ache and enhance well being outcomes. … We meet folks the place they already are – on Amazon – and information them to efficient MSK care that they may not in any other case learn about,” Perez mentioned in an e-mail.

The partnership with Amazon follows one other partnership Hinge Well being introduced in August with menopause firm Midi Well being. Via this partnership, Hinge Well being members receiving movement-based menopause assist may even have entry to scientific care from Midi Well being.

Different digital musculoskeletal corporations embrace Sword Well being and Vori Well being.

Photograph: mikdam, Getty Photographs