Many digital well being leaders are optimistic in regards to the digital well being business in 2025, however nonetheless count on headwinds, in keeping with a current survey from Summit Well being Advisors.

Summit Well being Advisors is a healthcare consulting agency. The Digital Well being Go-to-Market Report was carried out in collaboration with unbiased market analysis company PureSpectrum. It acquired responses from 103 senior digital well being leaders.

Listed here are 5 key findings:

1. Optimistic Outlook: Greater than 50% of leaders have a “very constructive” view of the healthcare digital financial panorama in 2025, whereas 31% are cautiously optimistic. One other 19% are not sure or have a destructive outlook, citing buyer budgets, financial uncertainty and competitors.

2. Funding panorama: About 79% of digital well being leaders say their corporations are in search of new funding capital within the coming yr. When requested in regards to the greatest limitations to elevating capital, 42% mentioned they had been apprehensive about not getting the phrases they wished (valuation, rates of interest), 38% mentioned they had been apprehensive about not getting their goal quantity improve and 36% anticipated this. challenges to find new buyers.

“Whereas we suspected that many digital well being corporations can be in search of funding round this time, roughly three or 4 years after the report investments of 2020 and 2021, the flood of corporations planning to boost cash is gigantic,” says Seth Joseph, founder and director. director of Summit Well being Advisors, in an electronic mail. “And with greater than 41% of digital well being corporations apprehensive about making payroll and 35% struggling to amass new prospects, the state of affairs could possibly be dire. 2025 shall be a vital turning level in digital well being.”

3. Go-to-market challenges: The largest go-to-market challenges for digital well being corporations are rising market strain, rising competitors and the “incapability to successfully place themselves towards these aggressive threats,” the report mentioned. To satisfy competitors, 67% plan to broaden internationally, citing U.S. market saturation and unmet home income expectations.

“Competitors from giant incumbents and new entrants was the most typical exterior problem going through digital well being corporations right now,” mentioned Joseph. “Moreover, the most typical inner challenges that corporations wrestle with are successfully differentiating their merchandise and creating compelling worth propositions. Understanding the aggressive panorama, market wants and your organization's distinctive worth shall be vital to heading off competitors.”

4. Polarized on telehealth: About 50% of respondents mentioned telehealth is the digital well being subsector with the best progress potential within the coming yr, whereas 27.7% mentioned it has the least progress potential. Moreover, 44% of executives say telehealth is the world the place they predict probably the most mergers and acquisitions within the coming yr.

AI can also be on the prime of the agenda for digital well being executives, with 43% saying there’s room for progress in AI purposes and 41% saying it has proven sturdy ROI potential. Nevertheless, 25% say AI is overhyped.

5. Companions for go-to-market efforts: About 31% of digital well being leaders imagine their groups want to extend their understanding of their markets and competitors. Of this group, 94% contemplate bettering this perception to be a prime precedence for the group. Practically all respondents (99%) depend on exterior companions to assist develop and implement their go-to-market methods, with 71% reporting that almost all or all of their initiatives are supported by these exterior companions.

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