Arosa's new COO believes mastering operational effectivity will set the corporate up for progress features
Melissa Blankenship has joined Arosa as Chief Working Officer. In her new position, Blankenship will concentrate on the corporate's operations and driving effectivity and progress.
Arosa is likely one of the largest non-franchise dwelling well being care firms within the nation. The Los Angeles, California-based firm has 29 places in 9 states.
Earlier than becoming a member of Arosa, Blankenship was president of American Medical Staffing. Throughout her time on this position, the corporate transitioned from working in a single state to having workplaces throughout the nation.
Trying again on her profession, Blankenship believes general that her focus has been on main, scaling operational efficiencies and dealing to create environments the place crew members can thrive, she instructed Residence Well being Care Information.
“That operational effectivity and guaranteeing that we’ve repeatable processes throughout the enterprise, that was extremely essential, and fostering that tradition the place people might carry out on the highest stage,” she stated. “What we actually targeted on right here was the retention and engagement of our physicians. At American Medical Staffing, we had industry-leading retention scores and internet promoter scores for our physicians.”
The worker retention success she achieved at her earlier firm is one thing Blankenship hopes to copy at Arosa.
“[Home care is] reaching file highs when it comes to caregiver attrition, so actually having the ability to leverage these experiences and focus closely on caregiver engagement, acquisition and retention – I feel that's going to be large for us,” she stated.
For Arosa, this implies committing to turning into the “employer of alternative” for potential job seekers within the US
Leveraging technological developments to extend operational effectivity is one other space Blankenship is keen about. She is worked up concerning the prospect of additional integrating know-how and AI options at Arosa, she instructed HHCN.
“It's about automating as a lot as I can automate in order that I may give our group the chance to concentrate on the human aspect of our enterprise,” Blankenship stated.
Within the brief time period, Blankenship has her sights set on enhancing operational effectivity. She believes controlling this may place Arosa for progress.
“We're fascinated by attracting, coaching, retaining and nurturing one of the best healthcare professionals, and the best way we will do that’s by actually specializing in enhancing that standardization and scalable effectivity throughout the group” , she stated. “Putting in repeatable processes round caregiver recruitment, caregiver scheduling or caregiver retention places us in one of the best place to serve extra people in the neighborhood and really facilitate that progress.”
By way of long-term objectives, Arosa desires to create superior care fashions.
“From that perspective, I feel we actually have to problem ourselves when it comes to enterprise mannequin innovation,” Blankenship stated. “What are the totally different service strains that we combine to make sure we’ve the suitable service mannequin for our prospects for every lifecycle? No matter they want at any given time, we will be the one dwelling care supplier that may meet all of these wants.”