December 14, 2023 – In response to Gartner, Inc. the perceived decline within the high quality of social media platforms will drive 50% of shoppers to desert social media by 2025. A Gartner survey of 263 shoppers between July and August 2023 discovered that 53% of shoppers consider the present state of social media has deteriorated in comparison with the earlier 12 months or 5 years in the past. The primary causes for this noticed decline had been the unfold of misinformation, poisonous person bases, and the prevalence of bots. Considerations in regards to the affect of the anticipated use of GenAI in social media are excessive, with greater than seven in ten shoppers agreeing that better integration of GenAI in social media will hurt the person expertise.

A Gartner survey of 305 shoppers in Could 2023 discovered that 72% of shoppers consider AI-based content material turbines can unfold false or deceptive data. Moreover, a Gartner survey of 320 shoppers in February 2023 discovered that client notion that AI-powered experiences and capabilities are higher than these of people is eroding.

Speedy advances in GenAI have left organizations with out the frameworks and greatest practices to make sure accountable use and mitigate danger. A devoted content material authenticity characteristic and the event of guardrails for manufacturers can be an organizational necessity.

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