What it’s good to know:

– Freshpaint, a San Francisco-based Healthcare Privateness Platform, raises $30.7 million in Collection B funding led by Threshold, with participation from SignalFire, Intel Capital, Y Combinator, Zero Prime and different buyers. This brings Freshpaint’s complete funding to $41.8 million.

– Freshpaint transforms the best way healthcare organizations strategy advertising by enabling them to leverage the total potential of digital promoting instruments whereas sustaining strict privateness compliance. The brand new funding will likely be used to increase Freshpaint’s providing and make sure the platform turns into the trade customary for shielding affected person information and optimizing the affected person journey.

Overcoming Healthcare Advertising and marketing Challenges

The healthcare trade faces distinctive challenges relating to digital advertising. Strict privateness laws, reminiscent of HIPAA, typically restrict the usage of beneficial information, which hinders the power to successfully goal and interact sufferers. Freshpaint’s platform addresses these challenges by offering a strong answer that permits healthcare organizations to:

• Faucet into the total digital promoting ecosystem: Attain sufferers throughout channels and keep compliant with privateness laws.
• Enhance the affected person expertise: Assist sufferers discover the care they want effectively and successfully.
• Make data-driven selections: Acquire beneficial insights into the affected person journey to optimize advertising methods.
• Guarantee ongoing compliance: Keep updated with altering privateness laws with built-in instruments and monitoring.

Present costumers

Freshpaint has already gained vital traction within the healthcare market, with purchasers together with LetsGetChecked, Baptist Well being, and Boulder Group Well being. The corporate’s platform has confirmed to be a game-changer for organizations trying to steadiness affected person privateness with efficient advertising.

“Healthcare suppliers are the canary within the coal mine relating to shopper privateness. We’re shifting towards a world the place third-party cookies and limitless entry to buyer information by way of monitoring applied sciences are a factor of the previous,” mentioned Steven Fitzsimmons, CEO and co-founder of Freshpaint. “Our staff isn’t solely unlocking privacy-centric advertising for healthcare organizations, we’re laying a basis that can allow the whole healthcare trade to innovate on the similar tempo as different industries.”